Self-Driving Cars Are Set to Revolutionize Urban Mobility

“Die Produktion der Konsumgesellschaft”

2021-03-17T13:45:55+01:0022. April 2020|IMO Blog EN|

The consumer society is at a crossroads, because it is not only the consumption of a good that creates value, but also its non-consumption. In his book, Ernst Mohr explains how we communicate social closeness and distance to certain social groups through the non-use of certain things and the consumption of certain other things, and how we produce this through communication.

How will the global electric vehicle market look like in 2035 and will it be sustainable?

2021-03-17T13:46:06+01:0017. March 2020|IMO Blog EN|

Nele Rietmann, Beatrice Hügler and Theo Lieven take a look into the future of electric vehicles in their new article, soon to be published in the Journal of Cleaner Production. According to their findings, electric mobility will account for approx. 50% of all passenger cars in 26 countries by 2035.

“OPINION LEADERS & BRANDING” – THE ROLE AND SIGNIFICANCE OF OPINION LEADERS FOR BRANDS

2021-03-17T13:46:25+01:009. December 2019|IMO Blog EN|

The 9th Brand Excellence Circle (BEC) took place on 22 November 2019 in Wetzlar at Leica Camera AG. With the main theme "Opinion Leaders & Branding" the participants gathered at one of the leading manufacturers of camera systems and optics. The main topic was discussed from different perspectives. The focus was on the questions of what and who ...

Innovation for Transformation – Challenges of Ambidexterity in the Automotive Industry

2021-03-17T13:46:31+01:0025. November 2019|IMO Blog EN|

While innovations in the core business ensure current survival, innovations in the future business contribute to the future competitiveness of established manufacturers. A study in cooperation with the Volkswagen AG is investigating how the tensions of exploitation and exploration can be solved.

Research: How language may entice us – The subtle influence of consumption vocabulary on communication about products in online discussion forums

2021-03-17T13:46:41+01:0024. June 2019|IMO Blog EN|

Social media platforms hold great potential from a company's point of view but they are also associated with the challenge of maintaining control over the way products (and services) are discussed on the Internet.

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