The development of autonomous vehicles (AVs) could make the urban environment greener and more livable and help support sustainable transportation systems. But how the technology plays out will depend on the characteristics of cities, according to our new report together Boston Consulting Group (BCG).
Martin Stuchtey and Andreas Herrmann are working on a challenging agenda that will call on the three parties - the automotive industry, the state and society - to systematically rethink their approach.
More Psychological Safety in Uncertain Times: Leaders can create a work environment, in which employees are not afraid and feel safe to contribute. Find new ideas in the dissertation of Anna-Christina Leisin-Strecker, how leaders can foster psychological safety at work.
Could the future of mobility lie in shared modes of transport rather than personal vehicles? The Future of Mobility Podcast series brings together top voices of the sector, innovators and shapers who are invited to give their standpoints and recommendations on how new mobility concepts shape the future of transportation.
The consumer society is at a crossroads, because it is not only the consumption of a good that creates value, but also its non-consumption. In his book, Ernst Mohr explains how we communicate social closeness and distance to certain social groups through the non-use of certain things and the consumption of certain other things, and how we produce this through communication.
Are autonomous vehicles (AV) a remedy for today’s traffic burden? Favourable regulations for AV introduction is an essential prerequisite to unleash the benefits of autonomous vehicles. Learn more about what politicians can do today to prepare for tomorrow.
Nele Rietmann, Beatrice Hügler and Theo Lieven take a look into the future of electric vehicles in their new article, soon to be published in the Journal of Cleaner Production. According to their findings, electric mobility will account for approx. 50% of all passenger cars in 26 countries by 2035.
Forbes refers to a study on loss aversion recently published in the Journal of Consumer Psychology by a research team in which Prof. Andreas Herrmann participated. The study provides evidence on how to overcome this cognitive error in decision-making.
The path to digital transformation is agile and customer-oriented – Our research in cooperation with AUDI AG examines the key challenges and success factors in the collaboration between Developers, Designers, and End Users
Even though cars embody freedom and independence in our society and also have emotional significance, Prof. Andreas Hermann and Klaus Radermacher call for a rethinking of mobility in light of the traffic situation. They see in Switzerland the potential for a test track on which mobility can be tested as a service.
The 9th Brand Excellence Circle (BEC) took place on 22 November 2019 in Wetzlar at Leica Camera AG. With the main theme "Opinion Leaders & Branding" the participants gathered at one of the leading manufacturers of camera systems and optics. The main topic was discussed from different perspectives. The focus was on the questions of what and who ...
While innovations in the core business ensure current survival, innovations in the future business contribute to the future competitiveness of established manufacturers. A study in cooperation with the Volkswagen AG is investigating how the tensions of exploitation and exploration can be solved.
How can proud companies with a long-standing legacy successfully reinvent themselves? Our research in cooperation with the BMW Group examines the success factors of contemporary strategy work and the potential of leveraging a company's unique identity.
Research: How language may entice us – The subtle influence of consumption vocabulary on communication about products in online discussion forums
Social media platforms hold great potential from a company's point of view but they are also associated with the challenge of maintaining control over the way products (and services) are discussed on the Internet.
Social product configurators allow consumers to receive feedback from peers on their mass-customized product. Does the type of communication between consumers influence the configuration process?
Vehicle-to-Grid makes the electric vehicle to a mobile battery that can feed back electricity. But is the customer willing to provide the power from his vehicle battery to the grid? What are the obstacles and how can they be overcome?