New book – The Machine Age of Customer Insight

15.04.2021

The upcoming machine age offers a unique opportunity to gain novel, in-depth customer insights and to unleash enormous potential in various business areas. The abundance of data and the pace of progress in transforming data into actionable knowledge affects players across nearly all industries.

This book offers a short pit stop in the race for customer insights and insight-based decision making through machine learning tools. It summarizes recent developments in business and academia concisely and offers readers proven practical guidance in what is about to become the new normal.

The upcoming machine age offers a unique opportunity to gain novel, in-depth customer insights and to unleash enormous potential in various business areas. The abundance of data and the pace of progress in transforming data into actionable knowledge affects players across nearly all industries.

This book offers a short pit stop in the race for customer insights and insight-based decision making through machine learning tools. It summarizes recent developments in business and academia concisely and offers readers proven practical guidance in what is about to become the new normal.