Berger, Jonah (2014), “Word of Mouth and Interpersonal Communication: A Review and Directions for Future Research,” Journal of Consumer Psychology, 24(4), 586-607.
Godes, David and Dina Mayzlin (2004), “Using Online Conversations to Study Word-of-Mouth Communication,” Marketing Science, 23(4), 545-560.
Godes, David, Dina Mayzlin, Yubo Chen, Svanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi, and Peeter Verlegh (2005), “The Firm’s Management of Social Interactions,” Marketing Letters, 16(3/4), 415-428.
Goldenberg, Jacob, Barak Libai, and Eitan Muller (2001), “Talk of the Network: A Complex System Look at the Underlying Process of Word-of-Mouth,” Marketing Letters, 12(3), 211-223.
Kozinets, Robert V., Kristine de Valck, Andrea C. Wojnicki, and Sarah J. S. Wilner (2010), “Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities,” Journal of Marketing, 74(March), 71-89.
Latour, Kathryn A. and Michael S. Latour (2010), “Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience,” Journal of Consumer Research, 37(December), 688-697.
McAlister, Leigh, Garrett Sonnier, and Tom Shively (2012), “The Relationship between Online Chatter and Firm Value,” Marketing Letters, 23(1), 1-12.
Nöth, Winfried (1995), Handbook of Semiotics, Indiana: Indiana University Press.
Shapiro, Stewart and Mark T. Spence (2002), “Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task,” Journal of Consumer Research, 28(March), 603-617.
Trusov, Michael, Randolph E. Bucklin, and Koen Pauwels (2009), “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site,” Journal of Marketing, 73(September), 90-102.
West, Patricia M., Christina L. Brown, and Stephen J. Hoch (1996), “Consumption Vocabulary and Preferences Formation,” Journal of Consumer Research, 23(September), 120-135.